Flexible PVC Duck

Market Background^[6]

As a classic cartoon toy, flexible PVC yellow rubber ducks are widely found in children's bath toys, home decorations, gift items, and IP-derived products, demonstrating strong market vitality. The flexible PVC material used offers advantages such as low cost, high plasticity, water resistance, easy cleaning, flexibleness, and safety, making it suitable for mass production. Meanwhile, it can achieve rich sculptural expressions through coloring and molding techniques.

However, with consumption upgrading and growing environmental awareness, PVC materials face certain environmental controversies, especially regarding the presence of plasticizers. To maintain competitiveness in mid-to-high-end markets, they must comply with safety and environmental standards such as the EU's RoHS, REACH, and China's 3C certification.

In summary, against the backdrop of steady growth in the global toy market—particularly with the increasingly prominent manufacturing and consumption advantages in the Asian market—yellow rubber duck products, as symbols of parent-child interaction, emotional healing, and trendy ornaments, are gaining popularity among consumers of all age groups. They have broad market prospects for the future but also need continuous innovation to address challenges.

Target Users^[7]

Infant and Toddler Households: Originally positioned as children's bath toys, the yellow rubber ducks are soft, floatable, and suitable for infants and toddlers, combining entertainment with sensory enlightenment functions.
Youth Demographic: Young users with a consumption preference for life aesthetics and cute culture often purchase soft and adorable products as decorations, stress-relief toys, or photography props.
Couples or Gift-Giving Users: As an image symbolizing innocence and warmth, the yellow rubber duck is frequently used as a small gift between couples, carrying emotional projection and fun interaction.

User Requirements and Product Features^[8]

User Requirements	Corresponding Product Features
Safe and accessible	It is made of flexible PVC, which is non-toxic and tasteless, and has passed relevant safety testing standards
Soft and baby-friendly	The soft design, no hard sharp corners, comfortable grip, suitable for the baby's palm grip
Cute appearance, easy to spread and take pictures	Iconic yellow, cartoon expression, classic shape; A variety of expressions and shapes can be developed to attract multiple purchases
Emotional healing	It feels good in the hand and can make sounds (squeaks), increasing interactivity and fun
Affordable price, convenient mass production	Flexible PVC material has low cost and mature technology, which is suitable for large-scale production and affordable pricing, which is conducive to promotion and gifts

Engineering Design Methods This page is part of the collection 'P29_PVC_2025'.

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